You open Google, search a trade, and stare at the three businesses on the map. Now what? That's the gap this fills.
It won't recite the 200 ranking factors. It asks what you're actually trying to do, weighs every claim by where it came from, and finds the gap your own analysis missed.
Local search is full of confident people selling guesses. The trust comes from saying plainly what this won't do.
Nobody can. Local rankings are partly opaque and partly outside anyone's control. Anyone guaranteeing a pack spot is guessing.
Google personalizes results by location, so a search it runs won't match your customer's. It tells you exactly what to grab, then does the real work on that.
No fake reviews, stuffed business names, or anything that gets a profile suspended. It flags competitors doing it — never recommends it.
A summarizer shrinks what you hand it. A researcher refuses to perform without scope. Flip the switch and feel the difference.
Here's an overview of HVAC SEO in Sacramento. The local pack is influenced by relevance, distance, and prominence. Top factors include profile completeness, reviews, citations, and on-page SEO. Sacramento is a competitive market with many established HVAC companies. To rank, focus on getting more reviews, completing your profile, and building local citations…
That's a generic article. It didn't ask why, it can't see the real pack, and it would read the same for any city.
Before I dig in, three quick things so I don't waste your time:
Quick gut check while you answer: who do you think is winning that pack right now? That tells me where to push.
A live read of the Roseville, CA HVAC pack — real profile data, no invented numbers. Here's the part a summarizer never reaches.
The two shops beating Belle Air sit farther from the search center than businesses that ranked below them. So location isn't deciding this pack — prominence is. That's the good news: you can't move a building, but you can build reviews.
The captured pack names the city, so Google weighs prominence. The real query — "ac repair near me" — anchors to the customer's exact spot and reshuffles by proximity. A useful proxy, not the final word. Confirm before promising anything.
Belle Air cracked the pack at a perfect 5.0, so quality isn't the wall — visibility is. Likely lever: review velocity. A multi-month grind, but winnable, because the thing holding it back is fixable.
It'll ask you two or three sharp questions first — then research better because it knows the job. One metro, one trade at a time.
Get it on GitHub ↗Create a new Claude project and add the files to its knowledge.
Paste the one-line instruction from the README into custom instructions.
Start a chat. Name the trade and the town. Answer its questions.